Amnah setup Serunai Commerce Sdn Bhd to realise her vision of creating a connected and integrated Halal international trade platform. The world’s first Global Halal Data Pool (GHDP), Amnah’s brainchild, was then adopted by the Halal Industry Development Corporation (HDC) an agency under the Ministry of International Trade & Commerce. Serunai Commerce was given the task to develop the platform. GHDP was launched in 2015, and is rapidly on its way of becoming the epicenter and facilitator of global Halal trade, as it bridges the gap between live accurate product data, supply chains and global standard adherence. GHDP was designed by Amnah to be inclusive and accessible to all communities all over the world, providing them the tools to sell their products globally. Amnah Shaari is a passionate, accomplished and multi award winning International Business Consultant & Entrepreneur, who has helmed, nurtured and established numerous successful businesses, foreign direct investments and brands in Malaysia and within the region. With over 35 years of experience as a CEO and Business consultant Amnah has played vital roles in bridging business and investment gaps between multinational blue chip establishments and their presence and establishment in ASEAN. She has established dialogues with all major foreign missions and associations in the country and they look to her to overcome hurdles or facilitate opportunities.